I've been delighted with the feedback from ADAM Software's 2012 Media Intelligence event - our largest and most innovative yet – held at the end of January.

This year, the Zebrastraat was buzzing with animated discussion as Europe's leading DAM experts took advantage of the unique opportunity to network and exchange knowhow in the realm of media intelligence marketing and media technologies. For the first time in seven years, the majority of the sessions weren't purely focussed on ADAM industry technologies but were delivered by a range of speakers presenting from a user-based perspective.

This wide range of speakers - some of the best minds in the industry - shared deep insights into the future of DAM. It was fascinating to hear how large companies such as AstraZeneca, DSM and Van Gennep have been deploying the ADAM platform.

DAM as an enterprise-critical technology across the globe

ADAM Software CEO, Pieter Casneuf, spoke about how Marketing Execution Platforms (MEP) are becoming a critical component in the enterprise, making it easier for CIOs and CMOs to work together. He compared the ADAM platform with diving boards at different levels: at each progressive wave of marketing needs, a higher board is added.

This theme was further explored by the DAM Foundation's Mark Davey in his presentation: he showed us that silo thinking is no longer relevant and all-linked data will play a major role in the future of marketing. Digital asset technology will lead the way in providing customer-centric content views.

In the Technical Track sessions, ADAM showcased industry- changing product releases: PIMS 3.0, SharePoint Connector 3.0, Pagebuilder 4.0 and ADAM's brand new iPad Product Viewer application, which transforms your iPad into a flexible mobile sales tool. (Search for "ADAM Product Viewer" on the Apple App Store to give it a try).

A hub for digital asset technology experts and customers

Attracting more than 180 attendees, it's clear that this event has become a focal point in the wider world of DAM. Media Intelligence is now a hub where experts and customers can get together to share ideas and knowledge, and take the opportunity to evaluate how DAM is being transformed into an enterprise-critical technology across the globe.

Highly valuable testimonies from both innovators and customers were shared, and the unique networking opportunities offered by the event (started over coffee and continuing into the evening over good food and a glass of Belgian beer) brought many valuable exchanges, as recognised by our attendees - to quote just two:

"Just got home from your great event. We gained a lot of inspiration and new opportunities, and we attended with great pleasure."
"ADAM is doing an amazing job year after year to bring together the ‘cream of the crop’ in DAM."

Attendees left the event with new ideas and opportunities, a lot of inspiration and (at least one) box of Belgian cookies decorated with Hergé's famous sleuth Tintin.

To find out more about the event visit our Media Intelligence 2012 event roundup page.