Eighty-six percent of marketers intend to look for ways to better localize their content, according to a recent survey by the CMO Council. Other findings from the same research reveal the importance t ...

In most large enterprises, basic product information is managed and stored in enterprise resource planning (ERP) systems. ERP systems typically contain product identification codes (SKU numbers), cost ...

I've been delighted with the feedback from ADAM Software's 2012 Media Intelligence event - our largest and most innovative yet – held at the end of January. This year, the Zebrastraat was buzzing w ...

Marketers in all types of enterprises are facing growing pressures to improve marketing productivity. CEO's are demanding that marketers develop and execute programs that drive revenue growth, streaml ...

New technologies have created many new types of marketing and have increased the relative importance of marketing activities within (global) corporations. Marketing however has not been subject to th ...

A while ago, ADAM Software contributed to the Gilbane research report on Multilingual Marketing Content. In the age of global marketing and communication, branded materials need to reach across the pl ...

When talking with Brand Owners and Media Agencies from all over the world, the same statements and demands are repeated again and again: Any new platform must enable our company to work more efficien ...

We're still in the first quarter of 2011, but at ADAM Software we're looking for a new cabinet to show the awards we've collected so far this year. The year got off to a great start when we r ...