Despite the rapid growth of online shopping and buying, print catalogs are still an important marketing tool for many companies. In the US alone, over 20 billion catalogs were mailed in 2010. Even com ...

As some readers already know, I recently participated in a Tweet Jam hosted by CMSWire that discussed the evolving role of digital asset management (DAM) in customer experience management (CXM). Yo ...

A couple of weeks ago, I participated in a Tweet Jam hosted by CMSWire that discussed the evolving role of digital asset management (DAM) in customer experience management (CXM). The participants i ...

Marketing software applications have become mission critical technologies for most global enterprises. The proliferation of marketing channels and the growing need for greater customization of market ...

Today’s marketing technology landscape is filled with confusing terms and three-letter acronyms. Over the past two decades, the number of marketing technologies has grown dramatically, and companies ...

Chief marketing officers and other marketing managers rightfully see themselves as “guardians” of their company’s brands. They obsess about maintaining the integrity of their brands and ensuring that ...

Prompted by growing demands from CEO’s, enterprise-level marketers have been working to improve productivity for several years. The “great recession” of 2009-2010 across much of the developed world b ...

The need to create and use more relevant marketing messages and materials is prompting marketers to focus on “localizing” their content. In an earlier post, I described a recent survey by the CMO Coun ...

Since their inception, digital asset management solutions have focused primarily on helping users catalog, store, find, and retrieve digital assets. This focus is understandable since, without a DAM ...

Improving the relationship between marketing and sales has become an important objective for many business-to-business enterprises. Changes in the way that business buyers access information and eva ...