Teradata will be hosting its 2014 marketing summit March 10-13 in Los Angeles, California. The Teradata summit draws a variety of attendees, from business directors of customer-facing departments such as marketing, sales, and customer service, to IT professionals, to C-level executives.
The theme of the 2014 summit is “Architects of Engagement,” and the educational sessions at this year’s event are designed to help attendees learn how companies are transforming the way they do business through the power of big data analytics and more effective and efficient marketing operations.
This is an important and valuable conference, and you can view a complete agenda and register for the conference here.
ADAM Software and Teradata recently formed a strategic sales and technology partnership to demonstrate the benefits that large enterprises can obtain by combining the rich media and product content management capabilities of ADAM’s enterprise platform and Teradata’s world-class marketing resource management/marketing operations solution.
ADAM is a silver sponsor of Teradata’s 2014 marketing summit, and we will be actively participating in the conference activities. ADAM’s CEO, Pieter Casneuf, will be leading a break-out session at the summit on Tuesday, March 11, titled Creating Rich Media-Based Customer Engagement: A Key Role of DAM in Marketing Operations.
It’s now clear that delivering outstanding customer experiences is paramount to success. In fact, many business and marketing thought leaders contend that providing exceptional experiences has become the primary source of competitive advantage for many types of enterprises.
Rich content plays a vital role in creating and maintaining meaningful engagement with customers and prospects and in delivering outstanding customer experiences. Creating meaningful and relevant customer experiences and preserving brand integrity across multiple touchpoints is increasingly the key differentiating factor for high-performing enterprises, but this task can be very complex from an operational perspective.
In his break-out session at the Teradata marketing summit, Pieter will share how leading companies such as Philips, Viacom, and Lego are leveraging the right combination of technology tools to deliver rich media-based customer experiences, while improving the effectiveness and efficiency of marketing operations.
If you’re a marketing leader or practitioner, join us in Los Angeles next week for a valuable learning experience.